paom_matherystudiohair
 

Swimallover

PRINT ALL OVER ME

Print Design and Photography, Art Direction and Styling

2015, Italy-NYC

 

 

 

A hairy beachwear collection.

Print All Over Me is an American online platform which provides the tools that allow anyone to create, share, own, and produce their designs by uploading artwork that can be applied to seasonal collections of clothing. PAOM invited us to develop and design a special print that we’ve then applied on a personal selection of garments.

Once hair is grown past our shoulders it rests on our chest and back, creating a unique outline on what we are wearing. This familiar and ordinary picture aroused our interest, making us consider hair as a graphic tool and motif. Playing with colourful wigs as if they were brushes and using gravity as a secondary instrument we created a collection of 12 bright prints. Each artwork is a photograph of different wigs arranged and brushed with care and manner. The reflection of light on the artificial and multicoloured hair expresses the depth of the composition.

The collection is composed by 7 swimsuits, 2 t-shirts, a kimono, a dress, a beach towel and a bag.

-You can purchase them here

-Read the interview here-

 

UNDO THAT PONYTAIL, GET WET AND SWIM ALL OVER!

 
mathery_swimallover_printalloverme
 
mathery_paom_print1
floating_greenswim.jpg
mathery_paom_print3
paom_matherystudio1
paom_matherystudio3
paom_matherystudio4
paom_matherystudio5
paom_matherystudio6
paom_matherystudio9
paom_matherystudio10
paom_matherystudio11
 

ALL CREDITS:

Campaign Photographer: Mattia Guolo Kamikaze

Model: Gaia Rosa Mussi-Pop Models Agency 

MUA: Giorgia Faggi