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Velvet Screensaver

TELSTRA CORPORATION LIMITED

Art Direction, Set Design, Styling, Photography, Video

2015, Italy-Australia

 

Telstra is Australia's largest telecommunications and media company and to celebrate the launch of their New Customer Insight Centre in Sydney we have been commissioned to produce a screensaver.

We designed a landscape of shapes and objects from everyday life that have been fully covered in a soft layer of velvet through a process called flocking. The Telstra-purple set features a spinning donut as its main focus, expressing the passing of time and animating the scene.

A warm light enters from the right and brights up each single flocked element, pausing in the centre of the scene to gradually switch to a cooler colour tone. The screensaver is 4 minutes long and runs on a continuous loop.

 
 
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(This is not a great photo) of the set before the flocking. 

(This is not a great photo) of the set before the flocking. 

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