TELSTRA CORPORATION LIMITED
Art Direction, Set Design, Styling, Photography, Video
Telstra is Australia's largest telecommunications and media company and to celebrate the launch of their New Customer Insight Centre in Sydney we have been commissioned to produce a screensaver.
We designed a landscape of shapes and objects from everyday life that have been fully covered in a soft layer of velvet through a process called flocking. The Telstra-purple set features a spinning donut as its main focus, expressing the passing of time and animating the scene.
A warm light enters from the right and brights up each single flocked element, pausing in the centre of the scene to gradually switch to a cooler colour tone. The screensaver is 4 minutes long and runs on a continuous loop.